Tony Nie
Tony Nie

Operation VP of ZAP China;

General Manager of ZAPPLE Auto Leasing Company;

General Manager of Electric Vehicle Sino-US R&D Center

Tony Nie, a veteran in auto industry since 1994, was appointed in April 2011 as operation VP of ZAP China, GM of ZAPPLE auto leasing company in Shanghai and GM of electric vehicle Sino-US R&D center in Hangzhou. The missions of those divisions are to promote the use of zero air pollution vehicles and reduce consumption of fossil fuel via the advanced green technology from US to China. Tony brought over 18 years experience, knowledge, network as well as insight of auto industry, and since his appointment, Tony has successfully secured demo operations of Intelligent Green Transportation with several local governments, including Shanghai Yangpu District, Yancheng City of Jiangsu Province and Hangzhou City of Zhejiang Province.

These operations demonstrated that with advanced pure electric vehicles and innovative business model, local governments can stimulate the growth of new energy auto industry, and Tony is leading ZAPPLE and Hangzhou R&D in a very pivotal position to capture this fast growing market.

Prior to joining ZAP China, Tony was a founding member of Lotus Engineering China Operation. He led the business development team and was instrumental in generating annual revenue from Rmb 1million to over USD $10 million during his tenure at Lotus Engineering China for 7 years.

Tony started his career in the automotive industry in 1994, worked with passion and ambition from sales and marketing to ever-increased responsibilities in management at Zhong Hua Automobile Ltd. After earning his masters degree from Leeds University of UK, Tony returned to China and served as a group sales and marketing director at ASIMCO, the biggest independent automotive components company in China with annual revenue of USD $500 million.

With much dedication, passion, and industry knowledge, Tony has embarked on another entrepreneurial journey with a clear vision for the future of human mobility.