Johanna Zmud
Johanna Zmud

Chair, TRB Policy and Organization Group;

Director of Transportation, Space, and Technology, RAND Corporation


Johanna Zmud is Director of Transportation, Space, and Technology at the RAND Corporation since 2011. Prior to this, she was co-founder and owner of a survey science firm, specializing in transportation studies. While her training is in the social sciences, almost her entire professional career has been in the transportation research arena. She has 25 years of research experience, mainly focused on improving and providing data, information, and analysis for transportation / land use decision-making and travel demand forecasting. She has served as program manager for many major consulting studies that have provided policy, program, and technical support to federal, state, and local governments and international clients. Primary areas of expertise include analysis of urban and long-distance travel behavior, applying behavioral insights to mobility-related policy and modeling, and the intersection of transportation and information and communication technologies (ICT). She is chair of the Policy and Organization Group of the Transportation Research Board, serving on the Technical Activities Council, and is co-chair of the TRB Special Task Force on Data for Decisions and Performance Measures. She recently served on two National Research Council committees charged with (1) assessing the state of passenger and freight travel data and producing Special Report 304: How We Travel: A Sustainable National Program for Travel Data (Transportation Research Board, 2011) and (2) identifying the various dimensions of equity important for public policy debates involving transportation financing alternatives and producing Special Report 303: Equity of Evolving Transportation Finance Mechanisms (Transportation Research Board, 2012). She has a Ph.D. from the Annenberg School for Communication at the University of Southern California.




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